FullDojo

MMA · Muay Thai · Kickboxing · Jiu-jitsu

We fill your mats.
You just teach.

Done-for-you student acquisition for martial arts schools. We build the whole thing, we run it, and we bring you the people.

Book a 30-minute call

Nothing billed until person thirty trains · one school per city

$0if we don't get there
0 hrsfrom you or your coaches
800+on the mats at two academies
$255K+added to yearly revenue

// The problem

You didn't open a gym
to do marketing.

Someone in your city searches for somewhere to train.

They find the place eight minutes further away.

They message you at 7:40pm.

They hear back tomorrow afternoon. By then they've messaged two other gyms.

They ask which class a beginner can walk into.

Nobody tells them.

A parent asks whether you take six-year-olds.

She hears back two days later. By then her son has started somewhere else.

They book.

They don't come. Nothing happens.

They train. They love it.

They say they'll think about it. That's the last you hear.

Six people who could have been training with you. None of them are.

Every one of those has a fix, and every fix is somebody's job — replying at 7:40pm, getting back to the parent the same day, chasing the one who didn't show. It lands on you: in the gaps, after class, between the work you're actually good at. None of it feels like much on the day, but it's every day, whether or not you had the time that week.

It costs you twice: the students you never got, and the hours you spent not teaching.

// What we do

We build the whole chain.
Then we run it.

Not a tool you have to learn. Not a dashboard you have to check. Not a retainer where you're still doing half the work.

And we guarantee the result.

Same six jobs. Same seven days. None of them yours.

Your week nowYour week with us
MTWTFSS
Running the ads
The 7:40pm message
Booking them in
Chasing the no-show
Following up after the trial
Teaching

One onboarding call · one intake form · then you teach

01

They find you.First, not fourth.

Most agencies stop here
02

They get an answer in sixty seconds.At any hour, on any channel.

03

They book the right class.A beginner slot, this week, without taking a minute of your time.

04

They're reminded until they walk in.So a booking doesn't quietly turn into a no-show.

05

If they don't walk in, they get chased anyway.Properly, and not by you.

06

If they train and don't sign, someone follows up.Because "I'll think about it" isn't a no.

On your mats, in borrowed gear.

We call it the Full Mat Method™. Buy the first link on its own and you get exactly what you've got now: a folder of leads, and mats that look the same as last year.

You can't teach a lead.

// Real results

Everyone else hands you leads.
We hand you people standing in front of you.

Coach Glen · 1:12
Renzo Gracie West Island

“Our lead system is working through the roof. It's absolutely fantastic.”

Coach Glen MacKenzie · founder & head instructor

  • “Working with the team, I find it's very easy.”
  • “We've been getting very, very good results. It's only the beginning for us.”
450+booked on the mats
in 15 months
$200K+added to yearly revenue
Frédéric Paquette · 1:09
Renzo Gracie Laval

“We went from five to ten sign-ups a month to around thirty.”

Frédéric Paquette · co-ownerTranslated from French

  • “We truly believed a website would be enough to bring in clients. But that wasn't the case.”
  • “Great support, professional people, a system that's easy to follow.”
350+booked on the mats
in 9 months
$55K+added to yearly revenue

Grappling · striking · women's · kids — every program at both academies, counted

They aren't enquiries. They aren't form fills.
They're people who picked a class, drove there, changed, and trained.

// The guarantee

Thirty people on your mats in 45 days,
or you pay nothing.

NotThirty leads
NotThirty bookings
Thirtywho turned up and trained

Fourteen days to build it. Forty-five to fill it.

Billing starts the day the thirtieth person trains. Nothing is charged before then — and nothing is backdated afterwards. No catch-up, no balance waiting for you.

If we miss, your setup fee comes back in full. And every member we brought you in the meantime stays yours. A member can't be taken back.

So run the bad version.

Say we only get you twenty-two. At the rate Renzo's coaches sign trials, that's about fifteen new members — roughly $2,250 a month you weren't collecting before, on a deal where you paid us nothing.

Your worst case isn't zero. It's profit.

The only money you can't get back is your own ad budget. That's the point — it's the one thing that proves you're in.

Book a 30-minute call

Nothing billed until person thirty trains

Full terms in writing before anything is signed — including exactly what counts as an attendance.

// What it costs, and when

What it costs,
and when it starts.

Setuppaid once, before we build. It is the only money you put in up front, and it comes back in full if we miss.
Monthlystarts the day the thirtieth person trains. Not before, and never backdated to the weeks before it.
Ad budgetpaid straight to the platforms on your own card, every month. It never touches our account and we take no cut of it.

Exact figures on the call — against your own membership price

No smaller package. No ads-only.

The ads are the part everyone sells, and they aren't where you're losing people. Half the Full Mat Method™ produces a result we can't guarantee — so we don't sell half of it.

Book a 30-minute call

Nothing billed until person thirty trains

// Who this is for

We turn more gyms away
than we take on.

This is for you if
You want the gym bigger than it is.Not the same size it's been for three years. More students, more revenue — and you've decided this is the year it changes.
You'd rather add classes than add admin.Teaching students is the part you want more of. Everything before they become one is the part you'd hand over tomorrow.
You believe in what you teach.You're not trying to be talked into it. You just don't think enough people in your city know you're there.
You have the room, the coaches and the timetable.What you don't have is full mats. The rent and the lights cost the same whether the room is half empty or full.
This isn't for you if
You're not ready to put money behind it.The ad budget is yours and it goes straight to the platforms on your own card. None of it comes to us — every dollar buys reach. Every month it runs, a new set of them find you. Every month it doesn't, they find somebody else.
You want to approve every ad and every message.Sixty-second replies only happen because nobody is waiting on you to read them first. Sign-off on each piece and the speed goes, and with it the guarantee.
Your problem is retention, not enrolment.Filling the top of a leaking funnel just makes the leak more expensive. We'll say so on the call rather than sell you something that won't help.
You're shopping for the cheapest option.There is always someone cheaper, and what they sell is the first link of the chain. You have probably bought it once already.

If that first list is you, the call is worth thirty minutes. If it's the second, we'll say so on it.

// The things you're already wondering

We already get more than thirty trials a month.

Thirty is the floor we're willing to guarantee, not the ceiling we aim for — it's the number we'll put our fee behind, not a forecast. What we usually find is that the number people quote is enquiries, not people who trained; if thirty a month are genuinely on your mats, that's the gap worth talking about. And if you're already there, the call is about what the next number looks like. If there isn't room to grow, we'll say so.

Do you need my passwords?

No. Everything runs on delegated access you grant from inside your own accounts and revoke in one click. We never see a password or a bank detail.

Do I have to change my phone number?

No. Your number stays yours and we don't touch it. We add a separate line for new students on your Google profile, your ads and your website, and your own number stays on the site for members.

Will this sound like my gym?

It'll sound like your gym. At onboarding we take your details — schedule, programs, pricing, and the questions people actually ask you — and every reply comes back in those terms. The scripts underneath are ours, tried and tested across hundreds of enquiries.

Will you talk to my existing members?

Never. We only speak to people who aren't yours yet. The moment they sign, we stop.

Will these be tire-kickers?

We don't report leads, we report attendance. A tire-kicker doesn't drive across town, change into borrowed gear and train for an hour. The filter is stepping onto the mats, and it's a brutal one.

I tried ads and they didn't work for us.

Maybe they were run badly — plenty are. But when we look at an account that didn't work, the ads are rarely the whole story. What tends to fail is everything after the click: nobody replied within the hour, there was nowhere to book, nobody followed up when they didn't show. That's the part we'd want to see before saying anything about your ads.

What happens after the 45 days?

The system keeps running and the number keeps going. Thirty in 45 days is the floor we guarantee to get you started, not the ceiling we work to afterwards. That's what the monthly fee is for: not the launch, the twelve months after it. It's also why we take two schools a quarter. We're not looking for a fast 45 days and an exit — once your gym is ours to fill it stays near the top of a very short list, and that only works if the list stays short.

What happens to my website if I leave?

Your old site is unpublished, not deleted, and archived. If you leave, it comes back. You keep your domain either way.

How much time does this take from me?

An onboarding call and one intake form — your schedule, programs, pricing, and the questions people ask you. After that, marking who turned up, and telling us when something changes.

Still wondering something that isn't here?

Book a 30-minute call

Nothing billed until person thirty trains

// Three things that come with it

Three things a system
can't do on its own.

Everything else in the offer happens before someone walks through your door. These three are about what happens once they're standing there.

Photography of your gym.

Your room, your coaches, your mats — so the ads look like the place people are actually walking into, not stock footage of someone else's gym.

The trial-class playbook.

How to run a first class so they come back — greeting, structure, and the two-minute conversation after. Built with a coach who runs three academies, on twenty years on the mats.

The coach session.

Forty-five minutes with your coach before launch. A playbook is a document — this is us running through it together so it's actually in hand on day one.

// Who runs this

We started
on the mats.

We're Talha and Ali. We built this for an academy we train at — the instructors were too busy teaching to chase anyone, so the people who messaged at 7:40pm quietly went elsewhere. It worked well enough that we built it properly.

You deal with us. No account manager, and nobody hands you off after the first call.

// Get in touch

One school in your city
gets this.

One school per city. Two a quarter.

Once we're working with a school in your area we don't take another — we'd be bidding against ourselves in a market where we promised a number. Two a quarter is a choice, not a limit. We could take more gyms and make more money faster, and every gym would get less of us. That's not how we roll.

Thirty minutes. We'll go through where your enquiries are going right now. Reply times, no-shows, what happens after a trial. You'll leave knowing what it's costing you — whether or not you ever work with us.

Book a 30-minute call

No pitch deck · no obligation · nothing billed until person thirty trains

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